Website Development & Management: Spearheaded the complete overhaul of accwomen.com, an e-commerce platform specializing in women’s accessories. Implemented a user-centered design approach to enhance the UI/UX, ensuring a seamless and engaging shopping experience for customers.
E-Commerce Integration: Expertly integrated a variety of payment solutions including PayPal and credit card processing, optimizing the checkout process for efficiency and security.
SEO Optimization: Conducted comprehensive SEO strategies, enhancing website visibility and ranking in search engine results, leading to increased organic traffic and customer engagement.
Social Media Integration: Developed an innovative system for automatic catalog updates on various social media platforms, thereby maintaining a consistent and attractive online presence, and facilitating integrated marketing efforts.
Content Management System (CMS) Development: Custom-built a robust CMS tailored to the unique needs of the e-commerce platform, enabling efficient management of content, products, and user interactions.
Digital Marketing & Analytics: Employed advanced analytics tools to track user engagement and conversion rates, using insights to refine marketing strategies and improve overall website performance.
Cross-Functional Collaboration: Worked closely with the marketing and product teams to ensure a cohesive brand message and an up-to-date product catalog, contributing to an enhanced customer shopping experience.